Compare Contrast Two Approaches to Psychology - 1527 Words

Psychology is a discipline that involves monitoring mental processes and behaviour scientifically. Psychologists try to delve into the basic functions of a person and animals cerebral activity. This usually involves studying relationships, emotions, personality and many more areas of a person or animals day to day life. Psychology tends to steer towards finding reasons for a person or animals actions in an attempt to resolve them. There are many different sub - fields of psychology, however it is possible to draw similarities and differences to all aspects of these fields. The main fields deal with the different approaches used by various psychologists throughout history. Whilst there are no 100% correct theories in Psychology to help to†¦show more content†¦Skinner created the theory of Operant Conditioning as he believed that all behaviour can be controlled by rewards or reinforcement. This is very different from Pavlovs theory of Classical Conditioning as Skinner is trying to control voluntary behaviour. This is done by giving the subject a positive or negative reaction to an action with the theory that a negative response will discourage the subject to repeat the action. A good example of this is house training a dog, as the dogs natural reaction is to relieve itself, however it must be taught to wait until it is outside. The more the dog waits until he is outside, the more praise he receives ther efore it is less likely to wish to instigate a negative reaction by relieving himself inside the house. A huge difference between the two theories is the way they carry out their research. Behaviourism uses animals to gain an insight into human behaviour, whereas Psychodynamic uses human subjects to research into the inner psyche. One of Freuds most famous experiments was Little Hans. This was about a five year old boy who was afraid of horses, and was jealous of the birth of his sister. It was thought that Hans anxiety culminated from his inner desire to be his mothers mate. Freud used Hans in order to help develop another of his theories - the Oedipus Complex which is a small boys inner jealousy of his father and fear of punishment by castration by him. It must be stressed that theShow MoreRelatedCritically Compare and Contrast Community Psychology and Public Health Approaches to Social Problems851 Words   |  4 Pagescritically compare and contrast community psychology and public health approaches to social problems. I will do this by comparing strengths and weaknesses of both approaches, as well as similarities between these approaches. To compare these two concepts, one should first have a basic understanding of the origins and historical development of community psychology and public health. According to the American Heritage Medical dictionary (www.ahdictionary.com) Community Psychology is â€Å"the applicationRead Moremodels and approaches relate to client need, therapeutic context and aims and objectives of the therapy.1106 Words   |  5 Pagesï » ¿Through analysis and evaluation of models and approaches within counselling and psychotherapy therapeutic delivery, explain how models and approaches relate to client need, therapeutic context and aims and objectives of the therapy. Psychotherapists will be educated in various different models and whether they are approaching a client through the concept of observing external behaviours, the Behaviourist approach for example in which a therapist will look to condition new behaviours, or throughRead MoreCommunity Psychology1488 Words   |  6 PagesCritically compare and contrast community psychology with the public health approach Introduction In this essay, I will critically compare and contrast community psychology and the public health model in terms of their origins, core concepts, strengths and pitfalls of each approach, similarities and differences and in what way these approaches do or do not supplement one another. Community Psychology according to The Cambridge Dictionary of Psychology is defined as â€Å"a branch of applied psychology thatRead MoreIn this compare and contrast paper I will highlight the differences and commonalities1167 Words   |  5 Pagesï » ¿ Compare and Contrast Paper Jeremiah Barwick Liberty CCOU 201 In this compare and contrast paper I will highlight the differences and commonalities between Larry Crabb’s biblical model of counseling, theories, and techniques of Rodgerian theory called Rodgers’ Client-Centered Therapy (RCCT), Rational Emotive Behavior Therapy (REBT), and Cognitive-Behavioral Therapy (CBT). All of these theories are a form of psychotherapy. Couselors today use techniques such as pharmacologicalRead MoreHarry Harlow1572 Words   |  7 PagesCompare and contrast research by Harry Harlow and Mary Ainsworth on understanding attachment This essay is looking at the similarities of two researchers into attachment. The aim is to present their work so as to compare and contrast the different approaches and techniques used by both Harry Harlow and Mary Ainsworth. Even though they both had their different techniques in carrying out their experiments, the conclusion of their findings was very similar and this essay will be showing these findingsRead MoreEssay about A Comparison of Two Schools of Psychology1007 Words   |  5 PagesA Comparison of Two Schools of Psychology There are many different schools of psychology, each have their own views and they all look at psychology from different perspectives. I am going to outline six perspectives and then compare and contrast two schools. The biological perspective and major figures such as Karl Lashley looks to the body to explain the mind, they look at hormones, genes, the brain, and the central nervous system to explain the way we think, Read More The Behaviorist and Cognitive Approaches to Psychology Essay1173 Words   |  5 PagesThe Behaviorist and Cognitive Approaches to Psychology In this essay I am going to explore two of the major approaches to Psychology, Cognitive theories and Behaviorist theories. I will discuss in some detail the two approaches, state how they compare and illustrate the similarities and the differences between them. John Watson, one of the founders of Behaviorism, based his theories on the principles of learning outlined by Pavlov who suggested the theory known asRead MoreHuman Nature According to Psychoanalysis and the Humanistic Psychology993 Words   |  4 PagesHuman Nature According to Psychoanalysis and the Humanistic Psychology As Carl Jung stated â€Å" As far as we can discern, the sole purpose of human existence is to kindle a light of meaning in the darkness of mere being†. Reflecting onRead MoreThe Behaviourist and Cognitive Approaches to Psychology Essay1169 Words   |  5 PagesIn this essay I am going to explore two of the major approaches to Psychology, Cognitive theories and Behaviourist theories. I will discuss in some detail the two approaches, state how they compare and illustrate the similarities and the differences between them. John Watson, one of the founders of Behaviourism, based his theories on the principles of learning outlined by Pavlov who suggested the theory known as Classical Conditioning; he trained dogs to salivate whenever he rang a bellRead MoreComparison with Community Psychology and Public Health1055 Words   |  5 Pagesdefines community psychology (CP) as â€Å"the application of psychology to community programs for the prevention of mental health disorders and the promotion of mental health.† Public health (PH) on the other hand is defined as â€Å"the science and practice of protecting and improving the health of a community as by preventative medicine; health education; control of communicable diseases; application of sanitary measures and monitoring of environmental hazards (website two, 2007).† Both approaches have its own

Reliable, Ultimate Security For Homes - 1632 Words

RUSH (RELIABLE, ULTIMATE SECURITY FOR HOMES) INTRODUCTION Home security systems is no longer a luxury but a necessity in todays high crime society. Burglary is a crime New Zealanders are most likely to suffer. Our solution to this problem is a smart home security application that would allow us to effectively and efficiently notify police and homeowners discretely, as well as accurately identify the stolen items. Thus, minimizing chances of a thief escaping conviction and ultimately reduce the annual burglary rate and provider safer homes. 3. BUSINESS SECTION 3.1 Vision Our vision is to be industry leading and provide affordable, user friendly, effective and efficient home security for society; giving users peace of mind and a secure home. 3.2 Industry Analysis: Home Security Application Industry Industry: Home Security Application Industry Force: High/Low: Justification: Buyer power: High There are numerous home security applications available for example, AlarmForce (VideoRelay), SimpliSafe Security and Vivint Thus high buyer power as buyers have more options to choose from. (Voss, 2006) Supplier power: Low More than 10 mobile platforms and thousands of application developers are in market. Registered developers have increased from just 3,000 to over 130,000 in the past 22 months (Mace, 2005). Therefore supplier power is low due to numerous choices. Threat of new entrants: High There are no entry barriers making it relatively easy for new competitors to enter intoShow MoreRelatedThe Best Home Security Service Company949 Words   |  4 Pagesof home burglary across the globe has been decreasing over the recent past. However, this does not mean that your home is totally safe. There are still a significant number of criminal elements in your neighborhood who pose a formidable danger to your peace. Contract the best home security service company and eliminate this risk. In service selection, customer satisfaction is always the prime factor. The customer should be guaranteed a 5 star service. The provider must be honest and reliable. InRead MoreAustralia s Leading Digital Solutions Agency1058 Words   |  5 Pagesagreement including cloud hosting, backups plus ongoing maintenance and security checks. Strategy to concept to implementation, followed by ongoing support – that’s the Exa way. Exa’s solutions are built on a framework that combine a digital strategy, online marketing, cloud-based SaaS (Software as a Solution) solutions, enterprise applications and systems integration, to become a one-stop shop for businesses who require the ultimate in tailored digital platforms that are easily workable and generateRead MoreMicrosofts Operating Systems And Security Features1502 Words   |  7 PagesWindows has evolved into an operating system that is very reliable and dependable when it comes to getting task done on a daily basis when a computer system is needed. â€Å"In 1975, Gates and Allen form a partnership called Microsoft. Like most start-ups, Microsoft begins small, but has a huge vision—a computer on every desktop and in every home† (Microsoft.com). In this paper I will discuss the history of Microsoft’s Operating systems and security features available during each stage of advancement overRead MorePower Grid Systems ( Essp 2015 )1556 W ords   |  7 PagesElectricity Subsector What was once a novelty; energy is now the ultimate necessity for any modern country. A sustain power grid is what separates a solvent nation from a third world country. The scenario of one of the three power grids failing would cause chaos to that area but would be sustainable with the capabilities of the remaining grid systems (ESSP 2015). A major sustain loss of power grid across the United States would interrupt commerce of the food chain via manufacturing and deliveryRead MoreThe Health Financing Mechanisms Of Four High Income Countries Essay1093 Words   |  5 Pages(1). However, there are several steps and obstacles a government must face before being able to achieve the ultimate goal of universal health coverage. This paper investigates the health financing mechanisms of four high-income countries (United States, Australia, United Kingdom, and Japan), which are all at different stages of this process. Although they all aim to ultimately provide reliable, affordable, and com prehensive coverage to all individuals, these countries face similar obstacles in establishingRead MoreEssay about Internet Security1320 Words   |  6 PagesInternet Security Security is crucial to any flourishing society such as the one in which we Americans live today. Imagine if there was no law enforcement in New York City. No one except criminals would dare to walk down the streets. People would live in fear every day. No one would work and no one could enjoy nature and the outdoors. We would all barricade ourselves indoors, only daring to venture outside into the dangerous world when we absolutely needed to. Everything would be differentRead MoreThe Golden Age Hospital888 Words   |  4 Pagesthe same task as the doctor if needed. Our receptionist, cleaning crew, and security, will be hired based on personality and recommendations. The interviewer will evaluate the interviewee’s character and call all recommendations listed by the interviewee. This will solidify our trust that the employee hired is overall a reliable person. There will be no need for experienced receptionist, cleaning crew members, or security. There will be paid training available to ensure all of our employees are motivatedRead More Should We Cast the Ballot Electronically? Essays1716 Words   |  7 PagesBallot Electronically? With the advancement of technology in the United States today, many are drawn to the idea of making elections available electronically. Although the technology is available, it is important to consider if it is safe and reliable. Electronic voting could have many negative implications on our society if it isn’t completely safe. In this paper, I will explore why this is such an important issue, who is affected, and how and if our new technology integrated into our votingRead MoreImproving Health Care through Smartphones and Apps1365 Words   |  5 Pages mediate a range of interventions, and provide communications with other devices and systems† (Kumar, Nilsen, Pavel, Srivastava, 2013). This gives patients the opportunity to receive medical support when they need it, where they need it. The ultimate goal of primary health care providers is to better the health of their patients. Thanks to rapidly growing technological advances, health care providers have been given t he opportunity to improve the health and well- being of their patients throughRead MoreNadine Gordimer Essay on Irony1171 Words   |  5 Pagestrying to write a story for children. She uses the fairytale-like language to clarify the irony in the story. One of the more interesting examples of irony I found in the text was where the author wrote â€Å"Consult DRAGON’S TEETH The People For Total Security†¦Ã‚   One evening, the mother read the little boy to sleep with a fairy story from the book the wise old witch had given him at Christmas. Next day he pretended to be the Prince who braves the terrible thicket of thorns to enter the palace and kiss

The Haunted House Free Essays

MiKayla Jones Mrs. Ceballos PAP English 1 – 8 October 30, 2012 The Haunted House This was going to be my best Halloween ever. As I sat in class waiting anxiously for the bell to ring, I began wondering how much fun this is going to be. We will write a custom essay sample on The Haunted House or any similar topic only for you Order Now When Kaitlyn and I arrived at my house we sat around chatting waiting for it to get dark, before we started to trick or treat. As we were putting on our costumes, Kaitlyn had a difficult time putting her alien costume from outer space on because the directions were illegible. After I was put on my zombie cheerleader costume I noticed it looked a little sully. I didn’t mine because it was Halloween and things are sometimes not very comely. As we heard out the front door my mom jeered loudly and said, â€Å"be careful and stay in the neighborhood and don’t make any erratic turns†. I knew we had made a wrong turn when we went trick or treating at this old, run down dissolute house. When we knocked on the door it automatically opened, a heavy wind came out and caused the pumpkins to sing and locked us in. All of a sudden I slipped on some fudder and something being to tantalizing me, I screamed and held on to Kaitlyn’s hand unflinching, I tried with all my might to fortify myself against the two headed monster, I screeched as loud as a mongoose. The more we fought the more the monsters proliferated. Some were mediocre, the monsters tried to tell us to subjugate but we kept on screaming and fighting until we freed ourselves for a moment. As we tried to expulsion from the back door a three legged lucretia ghost told us how to get out safely, we thanked the three legged ghost by giving him all of our trick or treat candy to compensate him for being so nice and helping us to escape. I feint that he was as friendly as Casper. Finally, we made it back to my house, I gave a short terse wave to Kailtlyn and she adjourns to her house. This would be one Halloween that I will never forget. How to cite The Haunted House, Essay examples

Digital Marketing of Hygeia Garden Care †MyAssignmenthelp.com

Question: Discuss about the Digital Marketing Plan of Hygeia Garden Care. Answer: Introduction Hygeia Garden Care is a company offering various products for gardening activity to the families in UK. The company is known to manage a large manufacturing unit and packaging facility unit in its center. The company is known for supplying various types of weed and mosskiller to protect the garden. The company is recently entering the UK market for supplying fertilizers, mosskiller, weed and feed to families having a lawn (Hygeia 2017). For the purpose, the company will design digitalmarketing tool. The paper discusses about thedigital marketing plan that the company will use to enter the new market in UK. Further, it analyzes the situational analysis, target market, competitors and stakeholders of the company. Situation Analysis The company is planning to enter the UK market with various types of products such as green weed, feed and fertilizers for the garden that can protect the plants and trees. However, the customers of UK are unaware of the company Hygeia Garden Care and thus it is difficult for them to expect high customer traffic and sales in the first few months of business. This makes difficult for the company to increase its brand awareness in the UK market compared to the other competitors that already exists in the country. Moreover, the customers of UK are unaware about the company even though Hygeia Garden Care is a known company in Ireland. This makes it necessary for the business to carry out a successful marketing strategy in this scenario (Hygeia 2017). Stakeholders Analysis The stakeholders form an important part of the business while formulating any new decision and implementing it successfully. Hygeia Garden Care also has maintain a good relationship with their stakeholders to carry out their ideas effectively. It is important for them to keep their stakeholder close to them especially while entering a new market where they lack in brand recognition. The stakeholders of Hygeia Garden Care are the target customers, the marketing management team, the shareholders of the business, the operation management team. Some of them are external stakeholders, while others are internal stakeholders. However, each of them has an equal impact on the business. Thus, it is important that the company maintain good quality internal stakeholder such as managers to carry out their green product plan successfully. A sustainable manager is needed to take care of the Green Force fee Weed product that te company is planning to introduce in the UK market (Hygeia 2017). Objectives and Target Market Objectives- To target the most demanding market for the product Safe the environment by offering green fertilizers Target market by social media Hygeia Garden Care has always targeted the customers that have lawn in their garden and retired customers. Thus, the targeting of the company has done is mainly by segmenting its market in two different types such as demographic segmentation and psychographic segmentation. In demographic segmentation, it has focused in customers of old age group mainly the retired person that has free time and owns a garden. This is because this section of the society are the non earning members and love to spend most of the time in the house and take out time for gardening. Another segmentation of customers consists of psychographic segmentation in which it targets the customers that love gardening and spend most of the time to take care of the plant (Hollensen 2015). This is because these customers love to buy new types of green fertilizers from the company in order to protect the plant. Competitors Competitors are the most crucial part of a business and thus it is important to analyze the competitors before entering the business. Similarly, it is very important for Hygeia Garden Care to analyze the competitors in the UK market to enter successfully in its market. The competitors that company faces in the UK market are Evergreen, Aftercut and Mo Bacter. All these companies carry out similar product manufacturing and supplying business as Hygeia Garden Care. These companies offer a tough competition to Hygeia because they already hold a good customer base in the UK market and have good brand recognition among customers (Patel et al. 2014). Marketing strategy and tactics Marketing is very crucial for the business to enter into a new market and allow the customer to recognize them. Thus for the purpose it is important that the company carry out a successful marketing plan for itself. Digital marketing is expanding at a very fast rate and it is the most effective way to attract maximum traffic. Hygeia already carries out some amount of social media marketing through FaceBook. The digital tools that the company can use for targeting its customers for the new sustainable Green Feed and Weed products is by expanding their social media activity it already uses. The above list shows some of the Digital marketing tools that the company can target through social media in order to capture all types of customers that are active in the net. Digital marketing is useful in UK because the country is highly developed and people are very dependent in the internet even for small things (Parente and Strausbaugh-Hutchinson 2014). It will use social media marketing where the young generation of the family is active mostly. They can get the information and help their elders know about it. The effect and response on social media such as FaceBook has shown the success of social media marketing already done by them. Thus, it will also be profitable if the company expand its social media marketing to other social apps as well (Lantos 2015). The company will formulate blog from time to time about its development and new invention. These blogs will be placed in various social media sites in which almost all types of customers are available. Blog is very effective as it involves maximum interaction from the customer. Putting blogs in social media will also help the customers to comment and like their idea as green products is a new and unique idea (Ngo 2016). The company will also use communicative development process in which it will directly interact with the customers. For the reason they will open a page in the social media sites. Through the page, the company will continuously upload videos of their operations and customers using their product. The comment received on the page will then be assessed for further changes. Lastly, is the viral marketing that the company can use in social media by allowing customers to spread new about their recent development and initiatives. This is a process in which the customer gets to know more about the product that they are buying. It is a kind of word of mouth marketing. It is one of the fastest medium of marketing (Kelley et al. 2015). Thus, the above tools are the digital marketing tool plan for the business that it can carry out in the UK market in order to be successful in the new market. Budget Plan Hygeia has set aside $20,000 as a budget for its digital marketing initiative. The total budget will be divided in various sections so that each one of them gets adequate revenue or amount. This is done in order to carry out each digital marketing initiative successfully. Variables Financials Website design $3000 Pay per click investment $6000 Social media page $3000 SEO advertising $8000 Total $20,000 Table 1: Budget Planning Source: Authors creation The above table shows the division of various variable among which the budget will be divided for carrying out the digital marketing activity by the company. Action and Control Plan The company will first prepare a blog and a page for their social media advertising. In that page, it will include all their initiative and success until now. For the purpose, the company shall higher marketing manager and a new team under them to help them to manage the activity. Thus, the marketing managers will high top web designer professionals to design their pages so the it can receive maximum likes. The company should also implement a control plan by which it will monitor the success of the digital marketing plan that it has formulated. The controlling activity will include analyzing the number of likes in their social media page by the end of the year. Moreover, the company can analyze the number of orders the company received by the end of the year (Moriarty et al. 2014). This will help the company to recognize its brand value in the new UK market within one year. Conclusion From the above analysis, it can be concluded that Hygeia will have to carry out a successful marketing strategy in order to calculate the success rate it has achieved at the end of the year. This can be done by them by carrying out a successful digital marketing plan by using tools such as social media. The company does this as UK is the most developed country and most of the customers are dependent on the internet for their daily needs. Moreover, it will also allow them to hit the UK market more than their competitors will as they are every new to this market. Moreover, the green fertilizer that the company is offering will help the country to deal with their pollution issues. References Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Hygeia.ie. (2017).Product catalogue [online] Available at: https://www.hygeia.ie/site/uploads/hygeia-catalogue-2016.pdf [Accessed 7 Nov. 2017]. Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015.Advertising media planning: a brand management approach. Routledge. Lantos, G.P., 2015.Consumer behavior in action: Real-life applications for marketing managers. Routledge. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Ngo, L., 2016. Digital advertising campaign in the Singaporean market: Southern Vietnam Poultry Breeding Joint Stock Company (SVPC). Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Patel, P.C., Fernhaber, S.A., McDougall?Covin, P.P. and van der Have, R.P., 2014. Beating competitors to international markets: The value of geographically balanced networks for innovation.Strategic Management Journal,35(5), pp.691-711.