Time Cat by Lloyd Alexander Essay -- Time Cat Lloyd Alexander Outline

Time Cat by Lloyd Alexander Type of story: Fictional Setting: 1.Time: Historical period: the story jumps from different times. While traveling though they go from 2700b.c. to 55b.c. to 998b.c. to 411b.c. to 998a.d. to 1468 to 1555 to 1588 to 1600 to 1775. 2. Place: Geographical location: This story as well as switching from time to time it also switches from place to place. While traveling they go the places of Egypt, Rome and Britain, Ireland, Japan, Italy, Peru, The Isle of Man, and finally to America. Scenes: The story starts out in Jason’s room and from there it goes to Egypt where Gareth and Jason go down the Nile river and to a the pharaoh’s palace. From there they Rome and Britain where the spend there time out in forest along seas, in king’s castles, in tribal areas. Main Characters: 1.Name: Jason Physical Features: Jason is tall and skinny; he has short brown hair and deep blue eyes. 2. Personality description: In the beginning of the story Jason is laying in bed and crying because of what a bad day he has been having so that probably shows that he is a sensitive boy. He has a large imagination, this he shows because he does believe his cat (Gareth would talk to him if he wanted to. He is rough and is easily bugged but other than that Jason is sweet and cares dearly for the ones he loves. How does this character change through out the story?: Jason has no change to him, he stills believes in what he believed in before, his attitude is the same; he doesn’t grow kinder but also not meaner. Jason is the same boy he was in the beginning. Character #2 Name: Gareth Physical Description: Gareth is a black cat with orange eyes, Sometimes, when he hunched his shoulders and put down his ears, he looked like an owl. When he stretched, he looked like a trickle of oil or a pair of black silk pajamas. When he sat on a window ledge, his eyes half-shut and his tail curled around him, he looked like a secret. Personality Description: Gareth is a smart, loving cat. He seems to be a problem solver or conflict solver. He has a sly personality to him or like, if you were to just meet him then you’d be very cautious around him because of the way he seems to be. The Problem of the Story: There are a few conflicts to this story, every time Jason and Gareth go to a new place ... ...lly the conflict of this story is the people believe Gareth is a witches slave. Mistress Ursulina’s problem: Miss Ursulina’s problem was that the people of the village believed that she was a witch and right when she was caught she should burned to death. 9.America in the year of 1775: NO CONFLICT. The Plot: 1. Jason is sitting in his bed frustrated because of the horrible day he has and then out of nowhere his cat, Gareth, begins to talk to him. 2. Jason and Gareth travel to Egypt where the meet the pharaoh, Neter-Khet, who they give a valuable lesson to. 3. Jason and Gareth travel to Ireland where they meet the beautiful Diahan who introduces them to Sucat (the herdsman), the magician, and her father, the king. 4. Jason tries proving to the king that his cat is much more useful than the magician in keeping the mice away and does not have to use magic and will not have to be paid. 5. Jason and Gareth have to go home and they have to say good-bye because Gareth tells Jason that he will never be able to speak to him again. 6. Jason wakes to realize that all had happened with Gareth and traveling was a dream. THE END!!!

Environmental policy Essay

â€Å"Environmental policy can’t be based solely on efficiency arguments. Issues of ethics are at least as important.† Discuss The above statement is true to a certain extent and in the course of this essay a balanced discussion will be presented in the hope that the outcomes will prove this to be true. To begin, the thoughts of some Russian intellectuals will be put forwards on the subject of Utilitarianism and why efficiency is self-destructive in the long run, thus supporting the statement â€Å"Environmental policy can’t be based solely on efficiency arguments.† To lead on from this there will be a dialogue as to the problems faced by old command and control (hence forth referred to as CAC) policies such as direct regulation and emissions fees from an efficiency and ethical viewpoint. Then, these methods of environmental policy and the ideas of Ronald Coase will be highlighted as an example of ethical influence in possible environmental policy as well as from an efficiency standpoint. Following this will be an outlining of the development of the U.S Tradable permits approach to air pollution control and the ethical influences therein. Taking the ethical issues point raised in the title statement one step further then leads onto the idea of ethical considerations. These have been based around an anthropocentric perspective, thus far and so at this point some views from an eco-centric stance will be considered. To do this, A. Leopold’s ‘The Land Ethic’ will be looked at. The rights of nature will be brought under the umbrella of Ethical issues and discussed from a policy perspective. What economists mean by â€Å"economic efficiency†, is that â€Å"in an ideal economic system, goods worth more than they cost to produce get produced, goods worth less than they cost to produce do not.† (D. Friedman. 2004) This holds firm throughout this discussion, along with the idea of efficiency as it is defined as both: â€Å"The production of the desired effects or results with minimum waste of time, effort or skill,† (dictionary.com 2004) and as â€Å"A measure of effectiveness; specifically, the useful work output divided by the energy input in any system† (dictionary.com 2004). In different aspects of environmental policy, these different definitions of efficiency hold true, though it is clear that they all have the same thing in mind when referring to efficiency. As it Stands, Utilitarianism (the theory of Jeremy Bentham) is an example of efficiency if it were to be applied to policy. Valdimir Odoevsky, â€Å"one of the most brilliant and influ ential representatives of progressive thought [in Russia]† (A. Frolova 1998) of his time, produced a development of the utilitarian theory of J. Bentham, which is illustrated in Alla Frolova’s article ‘Ecological reasoning: Ethical alternatives’. The utilitarian approach to life as put across by Odoevsky, who states that â€Å"utility is an essential driving force of all human actions,† (A. Frolova 1998) it is said to be the driving force for all laws, legislations, activities and morals. It is also suggested that under the notion of utilitarianism, utility should be allowed to take the place of all notions of so called consciousness, so called inborn feeling, all poetical dreams and fantasies. This is a very powerful tool for the representation of efficiency as the sole driver of any policy decisions, even environmental ones, however it is a valid viewpoint where ethics is not taken into consideration. Odoevsky talks of a civilization called Benthamia where under the concept of utility everything runs in a sustainable way. However it is when a new civilization is founded outside of Benthamia that the problems associated with a system void of ethics emerge. Through the use of political intrigues, deceit, and bribery, as well as organizing quarrels among any rival civilizations that emerge in order to weaken them for the benefit of Benthamia, the Benthamites extend their power. After they have sufficiently weakened a civilization to the point where that civilization is of no further use to Benthamia, the weakened civilization is taken into full possession either by the acquisition of it (at the cheapest efficient price) or by the use of force. All of these points are seen to be ethically wrong in today’s world where ethics is â€Å"A set of principles of right conduct† (A. Frolova 1998) and even when there is a call for utilization of â€Å"deserted islands† (A. Frolova 1998) rather than taking over the crushed neighbors of Benthamia, the suggestions are condemned and those who put them forwards are said to be â€Å"idle dreamers† (A. Frolova 1998). In Odoevsky’s vision of utilitarianism, Benthamia is torn apart from within due to different self interests associated with differing social situations throughout the growing civilization and as it is put by Odoevsky â€Å"One day glorious Benthamia ceased to exist.† (A. Frolova 1998) Odoevsky perceives nature as sensitive and responsive in regard to human morals and this representation of efficiency as the sole driver of decision making shows that ethics are important in every aspect of what we do. Less extreme examples of efficiency in environmental policy can be seen when looking at cases such as the policy relating to dealing with the inefficiencies associated with the production of steel. Classic approaches to the problem of the externalities of steel production include direct regulation by the government based on telling the steel industry how much they can pollute, as well as emission fees (called Pigouvian taxes). Emission fees are based around the concept of charging steel companies for the damage done by its pollution. The idea of direst regulation is seen to be an inefficient environmental policy whereas emission fees are said to produce an efficient amount of steel as well as an efficient amount of pollution control. In the real world however emission fees policy is not efficient as it is difficult to measure what the damage caused is as well as it being inefficient to spend time looking for the damage caused. These two policies are based around the idea of efficiency in the steel industry (as an example), though with the insight of R. Coase and the introduction of what many have dubbed â€Å"Coase Theorem† social cost can be associated with efficiency to create a better overall way of viewing the problem of externalities through the introduction of property rights. Rather than a system whereby the government defines the measures that need to be taken by industry or where it is left to the polluter to deal with the control methods as with the previously mentioned CAC policies, the idea of Coase’s theorem defines a policy where, â€Å"if transaction costs are zero – if, in other words, any agreement that is in the mutual benefit of the parties concerned gets made, then any initial definition of property rights leads to an efficient outcome† (D. Friedman. 2004) The way that his argument is put across in the article entitled ‘the Swedes get it right’ is based around the cost of abatement of pollution in a steel factory Vs. the cost of changing downwind land use from a resort to a timber forest. The article, written by D. Friedman, puts forwards a very efficient environmental policy whereby the distribution of property rights leads to the internalization of externalities and the most cost effective outcome on a social level. Under the notion of Coase theorem, if it is cheaper for the resort to pay the factory for the cost of pollution abatement rather than change his own land use then this should be done, producing a situation where everybody is happy and the overall conditions are more desirable. This efficiency based policy is seen to be an advancement of old efficiency based policy though there are still problems associated with it due to the fact that ethics are not considered. One of the largest problems noted by Coase is the idea of the â€Å"Public Good Problem† (D. Friedman. 2004). If there are many different people living downwind of a factory and they contribute to the abatement of the pollution, then if one person does not pay because doing so wont make a difference to whether the abatement is paid or not and the abatement does go through, then that person is seen to be a â€Å"free rider† (D. Friedman. 2004) getting abatement for free. This is why air pollution in Southern California still persists, as there are millions of people living in the area it is hard to get a situation where everyone pays for the abatement of pollution and it is not possible to re-locate this vast number of people. Coase argues that it is not the externalities that essential ly create the problem, but that it is the transaction costs. A policy approach to the environment that has taken ethical issues into consideration can be seen in the US formation of a tradable permit approach to air pollution control. In the discussion about the US system ethical consideration is defined in either of two contexts: â€Å"(1) when the decisions seem to reflect altruistic concerns which transcend self-interest and (2) when the decisions seem to provide special treatment to ‘rights’ which seem to have a special moral justification† (T. Tietenberg. 1998). The emissions trading program is set out as a straight forwards, flexible market based policy where the trading of permits is allowed and efficiency is increased due to the self interests of the participating industries. Through the acquisition of an â€Å"emission reduction credit (ERC)† (T. Tietenberg. 1998) this trading can take place and to acquire this ERC a company must lower its emissions to a point below the required level put forwards by the Cle an air act. Further efficiency is established by the way that the ERC system allows new firms to come into the market, thus, â€Å"by introducing the offset policy EPA [the Environmental protection agency] allowed economic growth to continue whilst insuring progress toward attainment.† (T. Tietenberg. 1998) The efficiency of the tradable permits system can be seen by analysis, which concluded that â€Å"the proposed 0.01 g per leaded gallon (gplg) standard would result in $36 billion ($1983) in benefits (from reduced adverse health effects) at an estimated cost to refining industry of $2.6 billion.† (T. Tietenberg. 1998) As well as being implemented at a national level. Tradable permit systems have also been applied at a regional scale, with air pollution in California being an example of this. RECLAIM (Regional Clean Air Incentives Market) shifts the burden of identifying the appropriate control strategies from the control authorities to the polluter (a point that made direct regulation an inefficient policy based solution, as previously mentioned), and thus the system again proves to be effective due to the fact that now, pollution prevention is given an economic underpinning. Along with these examples off efficiency, the tradable permits system, when compared to emissions char ges and emission standards comes out as a far more effective environmental policy. Ethics can be observed in the Tradable permits approach however, and evidence seen in the paper ‘Ethical influences on the evolution of the US tradable permit approach to air control’ suggests that ethical considerations have played a role in shaping the environmental objective, the choice of instruments, the definition of the tradable commodity, the treatment of shutdown credits, the relationship to traditional regulation and the rules governing permit trades. Thus it is the opinion of the author T. Tietenberg, that ethical influences on the evolution of the US tradable permit approach have been â€Å"blended with pragmatic and political concerns to forge a compromise approach† (T. Tietenberg. 1998). This means that even if ethical issues are considered they do not hold as much weight as efficiency arguments and result in efficiency bias compromises. This can be seen in the case of shut down credits. Among the various ways of creating credits this has been the most controversial point. It is controversial, ethically, because the economic incentive should be targeted at positive actions to reduce pollution through the investment of new control equipment and not through shut-down (which is where a factory is shut down to create a large number of tradable ERC’s). As a result the compromise has produced a situation whereby â€Å"all shut-down credits either revert to the control authority or they could be freely transferred to buyers† (T. Tietenberg. 1998). This is a result that doesn’t stop the process of shut-downs (as would be ethically acceptable) but allows the process to continue but with efficient outcomes rather than hoarding of ERC’s. The ethical issues that have been represented in the case study of Tradable permits in the US have been examples of human-centric ethics focusing on welfare. Some environmentalists, such as A. Leopold focus more on eco-centric ethics and present an argument that through social evolution the land itself should be considered as a member of the community which is taken into account in environmental policy. Leopold, in his article, ‘The Land Ethic’ explains his concept and the problems associated with achieving this goal. It is said to be the case that our educational and economic system is heading away from, rather than towards â€Å"an intense consciousness of land† (A. Leopold. 1949) . Leopold shows through the use of specific examples how there are essentially two different types of conversationalists, as Leopold puts it there are the â€Å"economic value grabbers† (A. Leopold. 1949) and those that see â€Å"land as biota† (A. Leopold. 1949) and worr y about the secondary functions of things such as forests. Leopold gives a good illustration of this through the use of sport and meat. Group A, the economic value grabbers, when presented with the idea, will think efficiently about the subject, being satisfied with the thought that these are things that ‘come from’ nature. Group B however, worries about biotic side issues, for example the cost in predators of producing a game crop. Whereas the ideas associated with Coase’s theorem are related to the health issues and other things that affect humans living downwind of the factory, it is the conclusion of Leopold that, â€Å"A land ethic, then, reflects the existence of an ecological conscience, and this in turn reflects a conviction of individual responsibility for the health of the land† (A. Leopold. 1949). This view holds that the land is to be conserved or protected as some sustainability policies are currently leading towards. It is the opinion of Leopold that sustainability policy should be based around ideas of eco-centric ethics rather than being based around the idea that it is a ne cessity to promote sustainable policies from a human centric point of view. To conclude it can be said that efficiency is still the main focus of environmental policy making however over time the emergence of ethics in policy has emerged, though ethical issues are not considered to be at least as important as efficiency arguments. It has been said that â€Å"without some kind of ethic (a theory of right and responsibility) and some kind of axiology (or value theory) we lack guidance and direction for tackling problems, whether global, environmental, or otherwise† (R. Attfield. 1999). The discussion in this essay has led towards an outcome that supports the statement to a certain degree. It has been shown through the use of the utilitarian argument and some CAC policy methods that efficiency is not the only thing that has to be considered in environmental policy making, and the US case-study supports the notion that a certain amount of ethics has to be involved. But the nature of the ethics that is applied is essentially Human-centric and to consider ethical issues in environmental policy to be as important as efficiency the idea of a land ethic is an important one. As Leopold says himself the idea of a land ethic is not yet public opinion and in fact is only being kept alive by a minority who has revolted against modern trends of efficiency and human-centric ethics. Ethical issues are not as important as efficiency arguments in environmental policy though if the land ethic were to become a popular opinion through re-education and a shift in social thinking then there is a hope that in time the statement will be completely justified. References A. Leopold (1949) The Land Ethic. In: A Second County Almanac. Oxford University Press. Oxford. Alla Frolova (1998) Ecological reasoning: Ethical alternatives. Ecological Economics, 24. p.169-182. Dictionary.com (2004) http://dictionary.reference.com/ David Friedman The Swedes get it right. http://www.daviddfriedman.com/Libertarian/The_Swedes.html (2004) Robin Attfield (1983) The Ethics of Environmental Concern. Basil Blackwell. Oxford. Robin Attfield (1998) Existence value and intrinsic value. Ecological Economics, 24. p. 163-168 Robin Attfield (1999) The Ethics of the Global Environment. Edinburgh University Press. Edinburgh. Robert Elliot (1995) Environmental Ethics. Oxford University Press. Oxford. Tom Tietenberg (1998) Ethical influences on the evolution of the US tradable permit approach to air pollution control. Ecological Economics, 24. p. 241-257. Student no. 00020854702E

Essay about The Spread of Buddhism and Christianity

The Spread of Buddhism and Christianity Buddhism and Christianity were each founded by one person, and then eventually grew into two of the largest religions in the world. Each religion had different reasons for the success in the spreading of each respected belief. Although both faced many hardships, the two religions overcame and prevailed through their problems and continued to find ways to attract new believers every day. Buddhism was founded by one man, Siddhartha Guatama. He was born into royalty around 563 B.C.E. in a Kingdom near the border of India and Nepal. He was raised in wealth and luxury, and at the age of 16, he married a wealth woman and they had a child together. Around the age of 29, he began to realize†¦show more content†¦When, through his Buddhahood, he had cognized this fact, the earth swayed like a woman drunken with wine, the sky shone bright with the Siddhas who appeared in crowds in all the directions, and the mighty drums of thunder resounded through the air. Pleasant breezes blew softly, rain fell from a cloudless sky, flowers and fruits dropped from the trees out of season-in an effort, as it were, to show reverance for him,? (The Global Experience, Ashvaghosha, pg. 79). Having achieved enlightenment, the Buddha began spreading his knowledge to help others achieve ?Nirvana?, which means to be released from the reincarnation cycle. He preached that there were 4 Noble Truths: (1) all life is suffering; (2) the source of suffering is desire; (3) to end desiring is to end suffering; (4) there is an eight-fold path to end suffering; to have the right understanding, thought, speech, action, livelihood, effort, mindfulness, and concentration. This idea of being released from suffering attracted many people, and Buddhism soon spread rapidly through Northern India, and then through Southern India. However, the popularity of this form of Buddhism (Theravada, as it came to be known, meaning ?way of the elders?) began to dwindle as only a few people were being able to enlightenment as it was so difficult. It was mainly monks who were practicing the eight-fold path, and they would meditate for months and years andShow MoreRelatedAP World History Compare and Contrast: The Spread of Christianity and Buddhism in the End of the Classical Period.909 Words   |  4 Pagesï » ¿Compare and Contrast: The Spread of Christianity and Buddhism in the End of the Classical Period. World History AP Christianity and Buddhism are two different religions that developed and spread contemporaneously in during the Classical Period different territories. Both of them share some similarities as well as differences. Both of these religions were founded based upon different principles taught by different people; in Buddhism’s case Gautama Buddha a thinker and in Christianity’sRead MoreBuddhism and Christianity: Two Emerging Religions909 Words   |  4 Pagesappealing ideas. 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They both had an important people that role and spread of the religions. Christianity included the individuals of who believe in Jesus Christ. Christians are the flowers of the Christ who often believed is the son of the God (â€Å"the father†); Christians strongly believe that Christ will return after the next life; the end of the world. Islam consists of individuals who believe in Allah, the godRead MoreDevotion Is A Major Theme1608 Words   |  7 Pagessoul to the true teachings of the religion. Devotion in the religions of Christianity and Buddhism is very important, but what they devote their lives to, and how they devote themselves is what makes the religions different. In the religion Christianity, devotion is a major theme. In order to be a successful Christian, a person must devote himself or herself to God, loving others and to the law. To start off, in Christianity they must devote themselves to loving god in order to reach salvation. 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The eastward spread of Christianity was primarily a form of Christianity known as Nestorianism, after the teachings of Nestorius, a fifth century patriarch. By 635 Nestorian Christianity had reached the heart of China spreading through all of Persia and India. DuringRead MoreHistory of the Spread of Buddhism622 Words   |  3 PagesThe Spread of Buddhism While the Western World is largely familiar with elements surrounding the spread of Christianity, these people are inclined to ignore that Buddhism came to experience a similar progression in the East. Beginning approximately five centuries before Christianity, Buddhism emerged as an ideology contrasting harsher Hindu laws and made it possible for people to understand that it was actually necessary for them to follow a Middle Path in order to achieve Enlightenment. In spite

Compare Contrast Two Approaches to Psychology - 1527 Words

Psychology is a discipline that involves monitoring mental processes and behaviour scientifically. Psychologists try to delve into the basic functions of a person and animals cerebral activity. This usually involves studying relationships, emotions, personality and many more areas of a person or animals day to day life. Psychology tends to steer towards finding reasons for a person or animals actions in an attempt to resolve them. There are many different sub - fields of psychology, however it is possible to draw similarities and differences to all aspects of these fields. The main fields deal with the different approaches used by various psychologists throughout history. Whilst there are no 100% correct theories in Psychology to help to†¦show more content†¦Skinner created the theory of Operant Conditioning as he believed that all behaviour can be controlled by rewards or reinforcement. This is very different from Pavlovs theory of Classical Conditioning as Skinner is trying to control voluntary behaviour. This is done by giving the subject a positive or negative reaction to an action with the theory that a negative response will discourage the subject to repeat the action. A good example of this is house training a dog, as the dogs natural reaction is to relieve itself, however it must be taught to wait until it is outside. The more the dog waits until he is outside, the more praise he receives ther efore it is less likely to wish to instigate a negative reaction by relieving himself inside the house. A huge difference between the two theories is the way they carry out their research. Behaviourism uses animals to gain an insight into human behaviour, whereas Psychodynamic uses human subjects to research into the inner psyche. One of Freuds most famous experiments was Little Hans. This was about a five year old boy who was afraid of horses, and was jealous of the birth of his sister. It was thought that Hans anxiety culminated from his inner desire to be his mothers mate. Freud used Hans in order to help develop another of his theories - the Oedipus Complex which is a small boys inner jealousy of his father and fear of punishment by castration by him. It must be stressed that theShow MoreRelatedCritically Compare and Contrast Community Psychology and Public Health Approaches to Social Problems851 Words   |  4 Pagescritically compare and contrast community psychology and public health approaches to social problems. I will do this by comparing strengths and weaknesses of both approaches, as well as similarities between these approaches. To compare these two concepts, one should first have a basic understanding of the origins and historical development of community psychology and public health. 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Reliable, Ultimate Security For Homes - 1632 Words

RUSH (RELIABLE, ULTIMATE SECURITY FOR HOMES) INTRODUCTION Home security systems is no longer a luxury but a necessity in todays high crime society. Burglary is a crime New Zealanders are most likely to suffer. Our solution to this problem is a smart home security application that would allow us to effectively and efficiently notify police and homeowners discretely, as well as accurately identify the stolen items. Thus, minimizing chances of a thief escaping conviction and ultimately reduce the annual burglary rate and provider safer homes. 3. BUSINESS SECTION 3.1 Vision Our vision is to be industry leading and provide affordable, user friendly, effective and efficient home security for society; giving users peace of mind and a secure home. 3.2 Industry Analysis: Home Security Application Industry Industry: Home Security Application Industry Force: High/Low: Justification: Buyer power: High There are numerous home security applications available for example, AlarmForce (VideoRelay), SimpliSafe Security and Vivint Thus high buyer power as buyers have more options to choose from. (Voss, 2006) Supplier power: Low More than 10 mobile platforms and thousands of application developers are in market. Registered developers have increased from just 3,000 to over 130,000 in the past 22 months (Mace, 2005). Therefore supplier power is low due to numerous choices. 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The Haunted House Free Essays

MiKayla Jones Mrs. Ceballos PAP English 1 – 8 October 30, 2012 The Haunted House This was going to be my best Halloween ever. As I sat in class waiting anxiously for the bell to ring, I began wondering how much fun this is going to be. We will write a custom essay sample on The Haunted House or any similar topic only for you Order Now When Kaitlyn and I arrived at my house we sat around chatting waiting for it to get dark, before we started to trick or treat. As we were putting on our costumes, Kaitlyn had a difficult time putting her alien costume from outer space on because the directions were illegible. After I was put on my zombie cheerleader costume I noticed it looked a little sully. I didn’t mine because it was Halloween and things are sometimes not very comely. As we heard out the front door my mom jeered loudly and said, â€Å"be careful and stay in the neighborhood and don’t make any erratic turns†. I knew we had made a wrong turn when we went trick or treating at this old, run down dissolute house. When we knocked on the door it automatically opened, a heavy wind came out and caused the pumpkins to sing and locked us in. All of a sudden I slipped on some fudder and something being to tantalizing me, I screamed and held on to Kaitlyn’s hand unflinching, I tried with all my might to fortify myself against the two headed monster, I screeched as loud as a mongoose. The more we fought the more the monsters proliferated. Some were mediocre, the monsters tried to tell us to subjugate but we kept on screaming and fighting until we freed ourselves for a moment. As we tried to expulsion from the back door a three legged lucretia ghost told us how to get out safely, we thanked the three legged ghost by giving him all of our trick or treat candy to compensate him for being so nice and helping us to escape. I feint that he was as friendly as Casper. Finally, we made it back to my house, I gave a short terse wave to Kailtlyn and she adjourns to her house. This would be one Halloween that I will never forget. How to cite The Haunted House, Essay examples

Digital Marketing of Hygeia Garden Care †MyAssignmenthelp.com

Question: Discuss about the Digital Marketing Plan of Hygeia Garden Care. Answer: Introduction Hygeia Garden Care is a company offering various products for gardening activity to the families in UK. The company is known to manage a large manufacturing unit and packaging facility unit in its center. The company is known for supplying various types of weed and mosskiller to protect the garden. The company is recently entering the UK market for supplying fertilizers, mosskiller, weed and feed to families having a lawn (Hygeia 2017). For the purpose, the company will design digitalmarketing tool. The paper discusses about thedigital marketing plan that the company will use to enter the new market in UK. Further, it analyzes the situational analysis, target market, competitors and stakeholders of the company. Situation Analysis The company is planning to enter the UK market with various types of products such as green weed, feed and fertilizers for the garden that can protect the plants and trees. However, the customers of UK are unaware of the company Hygeia Garden Care and thus it is difficult for them to expect high customer traffic and sales in the first few months of business. This makes difficult for the company to increase its brand awareness in the UK market compared to the other competitors that already exists in the country. Moreover, the customers of UK are unaware about the company even though Hygeia Garden Care is a known company in Ireland. This makes it necessary for the business to carry out a successful marketing strategy in this scenario (Hygeia 2017). Stakeholders Analysis The stakeholders form an important part of the business while formulating any new decision and implementing it successfully. Hygeia Garden Care also has maintain a good relationship with their stakeholders to carry out their ideas effectively. It is important for them to keep their stakeholder close to them especially while entering a new market where they lack in brand recognition. The stakeholders of Hygeia Garden Care are the target customers, the marketing management team, the shareholders of the business, the operation management team. Some of them are external stakeholders, while others are internal stakeholders. However, each of them has an equal impact on the business. Thus, it is important that the company maintain good quality internal stakeholder such as managers to carry out their green product plan successfully. A sustainable manager is needed to take care of the Green Force fee Weed product that te company is planning to introduce in the UK market (Hygeia 2017). Objectives and Target Market Objectives- To target the most demanding market for the product Safe the environment by offering green fertilizers Target market by social media Hygeia Garden Care has always targeted the customers that have lawn in their garden and retired customers. Thus, the targeting of the company has done is mainly by segmenting its market in two different types such as demographic segmentation and psychographic segmentation. In demographic segmentation, it has focused in customers of old age group mainly the retired person that has free time and owns a garden. This is because this section of the society are the non earning members and love to spend most of the time in the house and take out time for gardening. Another segmentation of customers consists of psychographic segmentation in which it targets the customers that love gardening and spend most of the time to take care of the plant (Hollensen 2015). This is because these customers love to buy new types of green fertilizers from the company in order to protect the plant. Competitors Competitors are the most crucial part of a business and thus it is important to analyze the competitors before entering the business. Similarly, it is very important for Hygeia Garden Care to analyze the competitors in the UK market to enter successfully in its market. The competitors that company faces in the UK market are Evergreen, Aftercut and Mo Bacter. All these companies carry out similar product manufacturing and supplying business as Hygeia Garden Care. These companies offer a tough competition to Hygeia because they already hold a good customer base in the UK market and have good brand recognition among customers (Patel et al. 2014). Marketing strategy and tactics Marketing is very crucial for the business to enter into a new market and allow the customer to recognize them. Thus for the purpose it is important that the company carry out a successful marketing plan for itself. Digital marketing is expanding at a very fast rate and it is the most effective way to attract maximum traffic. Hygeia already carries out some amount of social media marketing through FaceBook. The digital tools that the company can use for targeting its customers for the new sustainable Green Feed and Weed products is by expanding their social media activity it already uses. The above list shows some of the Digital marketing tools that the company can target through social media in order to capture all types of customers that are active in the net. Digital marketing is useful in UK because the country is highly developed and people are very dependent in the internet even for small things (Parente and Strausbaugh-Hutchinson 2014). It will use social media marketing where the young generation of the family is active mostly. They can get the information and help their elders know about it. The effect and response on social media such as FaceBook has shown the success of social media marketing already done by them. Thus, it will also be profitable if the company expand its social media marketing to other social apps as well (Lantos 2015). The company will formulate blog from time to time about its development and new invention. These blogs will be placed in various social media sites in which almost all types of customers are available. Blog is very effective as it involves maximum interaction from the customer. Putting blogs in social media will also help the customers to comment and like their idea as green products is a new and unique idea (Ngo 2016). The company will also use communicative development process in which it will directly interact with the customers. For the reason they will open a page in the social media sites. Through the page, the company will continuously upload videos of their operations and customers using their product. The comment received on the page will then be assessed for further changes. Lastly, is the viral marketing that the company can use in social media by allowing customers to spread new about their recent development and initiatives. This is a process in which the customer gets to know more about the product that they are buying. It is a kind of word of mouth marketing. It is one of the fastest medium of marketing (Kelley et al. 2015). Thus, the above tools are the digital marketing tool plan for the business that it can carry out in the UK market in order to be successful in the new market. Budget Plan Hygeia has set aside $20,000 as a budget for its digital marketing initiative. The total budget will be divided in various sections so that each one of them gets adequate revenue or amount. This is done in order to carry out each digital marketing initiative successfully. Variables Financials Website design $3000 Pay per click investment $6000 Social media page $3000 SEO advertising $8000 Total $20,000 Table 1: Budget Planning Source: Authors creation The above table shows the division of various variable among which the budget will be divided for carrying out the digital marketing activity by the company. Action and Control Plan The company will first prepare a blog and a page for their social media advertising. In that page, it will include all their initiative and success until now. For the purpose, the company shall higher marketing manager and a new team under them to help them to manage the activity. Thus, the marketing managers will high top web designer professionals to design their pages so the it can receive maximum likes. The company should also implement a control plan by which it will monitor the success of the digital marketing plan that it has formulated. The controlling activity will include analyzing the number of likes in their social media page by the end of the year. Moreover, the company can analyze the number of orders the company received by the end of the year (Moriarty et al. 2014). This will help the company to recognize its brand value in the new UK market within one year. Conclusion From the above analysis, it can be concluded that Hygeia will have to carry out a successful marketing strategy in order to calculate the success rate it has achieved at the end of the year. This can be done by them by carrying out a successful digital marketing plan by using tools such as social media. The company does this as UK is the most developed country and most of the customers are dependent on the internet for their daily needs. Moreover, it will also allow them to hit the UK market more than their competitors will as they are every new to this market. Moreover, the green fertilizer that the company is offering will help the country to deal with their pollution issues. References Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Hygeia.ie. (2017).Product catalogue [online] Available at: https://www.hygeia.ie/site/uploads/hygeia-catalogue-2016.pdf [Accessed 7 Nov. 2017]. Kelley, L., Sheehan, K. and Jugenheimer, D.W., 2015.Advertising media planning: a brand management approach. Routledge. Lantos, G.P., 2015.Consumer behavior in action: Real-life applications for marketing managers. Routledge. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014.Advertising: Principles and practice. Pearson Australia. Ngo, L., 2016. Digital advertising campaign in the Singaporean market: Southern Vietnam Poultry Breeding Joint Stock Company (SVPC). Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Patel, P.C., Fernhaber, S.A., McDougall?Covin, P.P. and van der Have, R.P., 2014. Beating competitors to international markets: The value of geographically balanced networks for innovation.Strategic Management Journal,35(5), pp.691-711.